News & Events

E. Park and Sons invests in state of the art FreshDynamics™ fresh produce computer system

K3 Business Solutions Aerial Photo

Aerial photograph of K3 Business Solutions’ customer E Park and Sons pre-packing factory at Epworth near Doncaster, South Yorkshire. Call Justine Beavis for high res image, tel. 01256 744002

Hook, Hampshire, January 2013 – Award-winning potato supplier to the nation, E. Park and Sons are investing in special fresh produce software from K3 Business Solutions. Established in 1924, E. Park and Sons are a family-owned and run business and are the sole licensee of National Trust Potatoes and Vegetables. They have a strong reputation for high quality and innovation and its new FreshDynamics™ enterprise resource planning (ERP) system will help maintain its leading edge in the potato supply chain.

With wholesale and retail customers, including Asda, The Co-operative, Aldi and Nisa, FreshDynamics will give E. Park and Sons much greater control of its potato supply business from planning, to receipt of materials, through production and onto despatch. This provides the company with full visibility of the lifecycle of its products and integrates all areas of its business on a single, central platform.

FreshDynamics is a unique standard software solution from K3 Business Solutions written specifically for businesses growing and packing fruit, vegetables, flowers or other perishable produce. The software enables fresh produce companies to benefit from modern user-friendly IT, quickly and easily. It is based on the robust and popular Microsoft Dynamics® AX business software, which benefits from billions of dollars of investment by Microsoft and is used by thousands of companies worldwide.

Unlike other systems, FreshDynamics leverages standard Dynamics AX 2012 functionality and provides smooth and seamless integration with the core Microsoft technology rather than performing as a clunky add-on interface. Importantly, Microsoft’s ongoing investment in its own technology enables K3 Business Solutions to focus its own resources on developing FreshDynamics as the modular ERP system of choice for the fresh produce industry.

Available modules for the software include Grade-Out, Pack-Ahead, Packhouse Production, Manpower Planning, Graphical Planning Board, Packhouse Mobility and Quality Control, which augment Microsoft’s feature-rich ERP functionality delivered as standard with Dynamics AX 2012. The modules are configurable according to need to provide a single solution able to meet the needs of growers, packers and distribution with the flexibility to adapt rapidly to market requirements and changing technology.

Editors’ note: K3 Business Solutions has a long pedigree of working with leading fresh produce companies and supplying them with bespoke business solutions, including Staples Vegetables and New Ivory. With the introduction of FreshDynamics, the company now provides a complete industry standard solution that is ready to work straight out of the box.


Editorial enquiries please call Justine Beavis, Marketing Manager, K3 Business Solutions, tel. 01256 744002

About K3 Business Solutions

K3 Business Solutions has 25 years experience in delivering integrated business management systems, including Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) and Business Intelligence (BI), Warehousing, Supply Chain, Document Management, E-Commerce and Inventory Optimisation solutions. The company is a leading Microsoft partner (Gold Enterprise Resource Planning status) that delivers innovative solutions and first class support for existing Microsoft Dynamics software solutions. K3 Business Solutions is part of the K3 Business Technology Group and thrives on global recognition from Microsoft, including being a valued member of Microsoft’s elite Inner Circle and Presidents club, which in turn reaps additional benefits for our customers.